Conversational Marketing Tips To Boost eCommerce...
5 Conversational Marketing Tips To Boost e-Commerce
E-commerce has grown rapidly in recent years. With the rise of online marketplaces like Amazon and eBay, it’s easier than ever for brands to sell directly to consumers.
These digital storefronts have also made it easier for smaller brands to compete against larger rivals. However, this dynamic e-commerce landscape also presents unique marketing challenges for smaller brands.
Reducing the friction points between discovery and conversion is essential to growing your brand. In fact, according to a recent study by Akamai and The Marketing Advisory Council, reducing friction points leads to a 42% lift in conversions.
That’s why conversational marketing is such an important piece of the puzzle for small businesses looking to grow their e-commerce presence.
With these five tips from successful businesses that leverage conversational marketing strategies effectively, you can take your brand to the next level and achieve all that you’re aiming for!
Tip 1. Provide value before asking for anything in return
One of the biggest challenges facing brands today is how to create value out of thin air. While most brands have unique value propositions, they often struggle to convey those points to customers.
This is especially true in the e-commerce space, where visitors may only be visiting your site to make one purchase. There may not be a reason for them to stay engaged with your brand after that first purchase has been made.
What you can do to solve this problem is to provide value before asking for anything in return. That way, customers will remember your brand and associate it with something positive.
One way you can do this is by creating a free e-book with helpful information related to your industry. You can use this book to showcase your brand’s expertise and provide value to your customers at the same time. A great example of this is the book by Book in a Box.
They created a helpful guide on how to write a book without all the stress and overwhelm. This valuable guide provided value to visitors who wanted to write their book and customers who didn’t have the time to do so.
An AI tool like Writesonic can help you provide content value "effortlessly."
Tip 2 Be Consistent With Your Branding
This may seem like a no-brainer, but it’s important to be consistent with your branding. Regardless of the channel you’re using to engage with potential customers, you need to maintain the same look, feel, and message as your e-commerce site.
Your brand is the single most important part of your marketing strategy. By being consistent with your branding, no matter the channel you’re on, you’re helping customers navigate the purchasing process more easily and recognize your brand more quickly.
That makes it easier for customers to trust you and click "buy" on your products.
If you’re using Facebook as a marketing channel, you want to make sure your posts follow the same branding as your e-commerce site. That way, customers can easily recognize your page and know that the posts are coming from your brand.
You don’t want them to think they’re clicking on posts from your competitors. This is especially important if you’re advertising on Facebook and using sponsored posts to generate clicks and conversions.
Having the same branding across all of your channels helps customers navigate the purchasing process. It makes it easier for them to click on your links and make purchases.
Tip 3. Use Rich Content To Build Brand Awareness
Another important step in growing your brand awareness is creating rich content. This type of content may be in the form of blog posts, e-books, or even videos.
Essentially, rich content is content that is helpful to your audience and provides value. All of these mediums are ideal for building brand awareness, especially in the e-commerce space.
For example, if you’re selling running shoes, you can create a blog post with information about how to select the best running shoes for your specific needs. Or you can create an e-book with information on how to train for a marathon.
Both of these examples provide value to people looking to buy running shoes, while also building brand awareness. If you create posts or e-books that are extremely helpful and applicable to your industry, they have the potential to go viral.
Viral content is the holy grail for brands looking to grow their brand awareness quickly. Creating viral content can help you achieve your brand goals and drive sales.
Tip 4. Leverage social media and live video
Another way to engage with your customers on a more personal level is by leveraging social media and live video. Social media channels like Facebook, Instagram, and Pinterest are great for creating visual brand awareness.
You can use these channels to showcase your brand’s products and services engagingly. By creating regular visual content for these channels, you can help customers understand what your brand is all about.
Did you know you can use ConversioBot conversational marketing software tool on Facebook, to leverage the 1.3 Billion users on Messenger without having to learn a new Bot platform?
Live video is another great marketing channel for e-commerce brands. By hosting regular live video broadcasts, you can interact with customers in a more personal way. This can be especially helpful if your customers have questions or concerns about a specific product.
By hosting regular live video broadcasts, you can address these concerns and provide solutions. This type of one-on-one interaction can help you build stronger relationships with your customers and brand.
Tip 5. Utilize automation to save time and money
This may come as a surprise, but automation can help you save time and money when it comes to marketing. By using email marketing software, you can create automated email campaigns that are sent out at specific intervals.
This is a great way to keep your brand in front of your customers and encourage repeat purchases. You can create email campaigns that highlight special sales, new products, or helpful content for your audience.
Another way you can use automation to save time and money is with social media. You can use social media management tools to manage all of your social media accounts at once.
These tools are designed to help brands manage their social media accounts more efficiently. They can also be used to schedule posts to all of your social media accounts.
Whether you’re selling products online or in-store, providing value to your customers is key. By providing helpful information and building trust, you can ensure they keep coming back to purchase more.
To do this, brands need to create engaging, relevant content that resonates with their customers. For e-commerce brands, this means incorporating conversational marketing into their strategy.
That means providing value before asking for anything in return, being consistent with your branding, creating rich content to build brand awareness, leveraging social media and live video, and utilizing automation to save time and money.
These are five tips for leveraging conversational marketing for e-commerce brands.
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